About
Documentary Filmmaker turned Product Designer that learned to listen deeply, ask the right questions, and find the story that resonates. I became obsessed with leveraging the latest trends, design systems and generative AI tools to craft designs that are as meaningful as they are measurable.
Now I specialize in empathy-led UX strategy and product design, creating experiences that are powered by AI, but feel human and are made for users.
Experience
C3.ai
Product Designer · Enterprise AI Software
Agentic workflows, AI automation, and Generative AI products
Design system patterns for AI dashboards, assistants and platform applications
Design for Federal Government procurement flows with AI tools
Digital Deals
Lead Product Designer · Dev Startup
Owned design for products across US and LATAM from 0→1 through iteration.
Integrated AI-powered prototyping tools and LLM insights for brands
Hafaspot
Product & Graphic Designer · Mobile Application
Drove product vision and go-to-market strategy or US and LATAM markets
Designed cross-cultural e-commerce and CMS platforms
De Fiscal
Web Content Specialist & Digital Designer · Law Firm
Designed and launched digital ecosystem from web presence to internal CRM tools
Built responsive UI and user-centric platforms and brand assets
Education
B.S. Digital Media & Communications
ITESM • Minors in Film Direction, Journalism, Digital Media
Google UX Design and AI Essentials Certificates
Google / Coursera
AWS — Generative AI, Machine Learning and Saas Fundamentals
Amazon Web Services